Charles Messina

Trail Explorer App

Trail Explorer App Thumbnail
Role
Product Designer
Team
Creative Director
Unity/App Developers
Tools
Adobe Xd

Overview

Short Explanation
New Trail. Develop educational app to accompany.
Long Explanation
The 20+ year long State Highway 45 Southwest (45SW) project was coming to completion and the firms responsible for the project were looking for an interactive way to educate the local population about sustainable building approaches used in the project’s construction.

Research

Assumptions

Short Explanation
trail isolated. part of nature.
Long Explanation
Trail stops with educational installations and markers triggered by Augmented Reality scanners were established by the engineering firm.

As this trail is fully ADA compliant, the people using it ranged in age, accessibility needs, and fitness levels.

Trail is not connected to wider trail system, most people will be driving and parking at one end of the trail,

Findings

Short Explanation
Mostly families using trail.
Long Explanation
As this trail is fully ADA compliant, the people using it ranged in age, accessibility needs, and fitness levels.

60% of trail users were families
20% Cyclist/Bikers
20% Individuals
Snapchat, Amazons AR Apps, and My Fitness Pal were apps people were familiar with and used regularly.

Design

Short Explanation
Users need clear instructions.
Long Explanation
After gathering research, I created designs to visualize the UI appearance and conceptualize the everyday user experience.

I developed an app flow to share with the developers to guide them during their initial prototype creation.

After the team reached a consensus on the direction of the application, I created a prototype in Adobe Xd in collaboration with a storyboard artist. This allowed us to consolidate the user flow. Our storyboards facilitated us in conducting user testing to identify issues early on.

Low Fidelity

User Flow Diagram

Results and Outcomes

CTRMA recontracted us for a 2nd rendition of the app for the highway 183 trail in east Austin.

5 star ratings on the App Store and Google Play Store.

Steady month over month user growth.
Next Project
KTSW Thumbnail
KTSW 89.9
Charles Messina