Ivar’s River Pub

Context

Ivar's is a riverside restaurant located in San Marcos, Texas. It is situated on the San Marcos River with a beautiful view. The menu features a selection of Cajun, BBQ, and comfort food. The restaurant had been known under a previous name as "San Marcos River Pub" until it was flooded in 2015. Then renovations finished in 2017 and renamed as "Ivar's River Pub" after the former late owner, Ivar Gunnarson.

Strategy

With the renovations Ivar's kept a lot of the old time vibes in their brand, but everything else was new. New seats, floors, bar, and menu. Their identity needed a fresh look to match the new elegance of what Ivar's now is.

  • Ivar's Image - 2

  • Ivar's billboard

    Advertisement

  • ivarsmenu1

  • Ivars Apron-mockup

    Apron

  • Branding

  • Ivar's Logo

    Logo

  • Ivars Type@

    Type

  • Ivars Color

    Color