Charles Messina

Illusions Rentals and Designs

Illusions Mockup
Role
Product Designer
Web Developer
Team
Sales Team
Rental Manager
Content Manager
Tools
Adobe Xd/Figma
WordPress
WooCommerce
Alert Rental System

Overview

Short Explanation
confusing Website.
Simplify and migrate.
Long Explanation
Initially, Illusions was a Shopify based business and the categorical organizational structure was not intuitive to user experience when shopping for party rental supplies and services.

Research

Research Findings

Short Explanation
Need to find products easily.
Long Explanation
70% of users know what they are looking for due to return event planners but enjoy seeing what new product is offered.

Client Personas

Event Planner

Needs
Source and order product for parties

Easy to find items that are reliable and recognizable

Schedule delivery and pickup times
Pain Points
Stock and inventory availability are not communicated in clear and concise format on supplier websites

Product pages don’t have adequate information to quickly and accurately determine if they will meet client needs

Quote and checkout processes are not intuitive, communicative, or customizable
Opportunities
Straightforward pricing and checkout options and processes

Confirmation and communication of process i.e. pickup and dropoff times

Wedding Planner

Needs
Source items that reflect the latest trends in the wedding industry

Ensure adequate amenities for quantity of guests

Efficiently be in and out of venues during allocated timeframes
Pain Points
Lack of conciseness when locating necessary amenities that cater to the individual needs of the venue
Opportunities
Display a range of item selection that accommodates the needs of different sized venues and the number of guests

Research Findings

Short Explanation
SYNC Pricing with warehouse database

Organize products 
Long Explanation
Address pricing, sync product database from alert system (warehouse database) with WooCommerce/website database so customers have up to date pricing on all products.

Categorize and attach attributes to products so customers can filter and sort products they are looking for with ease.

Design

Process/Workflow for getting new products on the website

Design System

Illusions Colors

Product Page

Shop Page

Categories/All Products Page

Results and Outcomes

Total Traffic increase by 30%

User Engagement up by 85%
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